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STATISTICAL APPLICATIONS IN INTERNATIONAL MARKETING RESEARCH
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STATISTICAL APPLICATIONS IN INTERNATIONAL MARKETING RESEARCH

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Author(s): ( GURDIP SINGH )

Publisher: ( Pragati Prakashan )

In the rapidly evolving landscape of global markets, the need for sophisticated analytical tools to guide decision-making has never been more critical .... Read More

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    STATISTICAL APPLICATIONS IN INTERNATIONAL MARKETING RESEARCH

    In the rapidly evolving landscape of global markets, the need for sophisticated analytical tools to guide decision-making has never been more critical. As international businesses seek to expand their reach and refine their strategies, the role of data-driven insights in shaping effective marketing approaches has become indispensable. This timely book, “Statistical Applications in International Marketing Research”, provides a much-needed framework for understanding and applying statistical techniques in the context of international marketing.

    ( GURDIP SINGH )

    Category: Professional Courses
    ISBN: 978-93-6962-690-8
    Sr Chapter Name No Of Page
    1 CHAPTER 1: FUNDAMENTALS OF INTERNATIONAL MARKETING RESEARCH 11
    2 CHAPTER 2: DATA COLLECTION AND SAMPLING IN GLOBAL CONTEXT 15
    3 CHAPTER 3: EXPLORATORY DATA ANALYSIS IN GLOBAL MARKETING 14
    4 CHAPTER 4: INFERENTIAL STATISTICS IN INTERNATIONAL MARKETING RESEARCH 13
    5 CHAPTER 5: REGRESSION ANALYSIS IN INTERNATIONAL MARKETING 16
    6 CHAPTER 6: MULTIVARIATE ANALYSIS IN INTERNATIONAL MARKETING 16
    7 CHAPTER 7: TIME SERIES ANALYSIS IN GLOBAL MARKETING 16
    8 CHAPTER 8: EXPERIMENTAL DESIGN IN INTERNATIONAL MARKETING RESEARCH 17
    9 CHAPTER 9: SURVEY RESEARCH AND QUESTIONNAIRE DESIGN 17
    10 CHAPTER 10: BIG DATA ANALYTICS IN GLOBAL MARKETING 17
    11 CHAPTER 11: FUTURE TRENDS IN STATISTICAL APPLICATIONS 17
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